Save the Cookie

It’s time for an entry not related to my vacation. For a while, AirTran has been attempting a hostile takeover of Midwest Air. I’ve mentioned in the past how the clash of cultures would make this a really bad merger. AirTran is a no-frills low cost carrier that caters to the budget-minded traveler. Midwest is a niche player that caters to people who don’t mind paying a few bucks more for top-notch service. Midwest still bakes cookies fresh on the flight. The board of directors at Midwest is seriously opposed to this merger. I agree with them.

Midwest has launched savethecookie.com to help educate the public and garner support.

If you’ve ever flown Midwest and liked their service, I encourage you to go to the site, buy a shirt, and help save the cookie.